BJCC welcomes a big crowd for Broadway's WICKED
BIRMINGHAM – The Broadway musical WICKED has attracted more than 40,000 guests to the Birmingham-Jefferson Convention Complex during its two-week run, with thousands from neighboring states joining those in the greater Birmingham area being enchanted by the heralded musical.
“Hosting one of the most popular touring Broadway shows for the extended run in Birmingham has been an honor and a pleasure,” said BJCC Executive Director Tad Snider. “Working with Theater League in bringing a defining musical such as WICKED to the BJCC and having it so warmly embraced has been extremely rewarding for our team.”
WICKED is a extensive production that requires 13 tractor trailers to move the set and costumes from city to city. It takes setup crews 30 hours to assemble all the elements necessary to perform in each venue the touring show visits.
Steve Quinn, company manager for WICKED, said Birmingham has embraced the show with standing ovations and enthusiastic responses every night.
“I love Birmingham,” he said. “We wish we could stay longer, not only to enjoy these audiences, but to explore more dining options. This city has so many wonderful places to choose from, we need more than two weeks to explore them all.”
Social media posts from the BJCC skyrocketed thanks in part to a new Guest Experience program. The program focuses on welcoming and guiding guests, and WICKED was the first event to benefit from the program. For WICKED, the team created “S-Elphie”. Spots (named for wicked witch Elphaba), which were stickers on the ground that were strategically placed to make for a great selfie photo.
WICKED performances at the BJCC Concert Hall run through Sunday, July 3rd.
About the BJCC
The Birmingham-Jefferson Convention Complex is Alabama’s foremost convention, meeting and entertainment center. It is home to over 200,000 square feet of exhibit halls, a vast array of meeting rooms and three entertainment venues including Legacy Arena, the state’s largest indoor event space. The BJCC campus also includes Alabama’s largest hotel in the 757 room Sheraton Birmingham, the 294 room Westin Birmingham Hotel and the Uptown Entertainment District. Follow the BJCC on Facebook (@TheBJCC), Twitter (@BJCC) and Instagram (@theBJCC).
Cindy Fisher Crawford
Cindy Fisher Crawford
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