Field & Stage Music Fest

The World Deer Expo, the largest hunting expo in the world, is officially expanding into nighttime entertainment with the launch of the inaugural Field & Stage Music Fest — a brand-new country music concert experience taking place July 17–19 at Legacy Arena at the BJCC.

Festival organizers today unveiled the first wave of artists set to headline the debut event, including country hitmakers Jake Owen, Eli Young Band, and The Oak Ridge Boys — with additional artists and special guests to be announced in the coming weeks.

Created as an extension of the annual World Deer Expo experience, Field & Stage Music Fest was designed to unite the worlds of outdoor culture and live country music into one immersive weekend destination.

“For years, fans have asked us to bring nighttime concerts to World Deer Expo weekend,” said Bob Coker, Founder of the World Deer Expo. “We listened. Partnering with Producer Monica Fitzgibbons, Field & Stage Music Fest is our answer — a first-of-its-kind experience where the excitement of the expo seamlessly flows into live music each night. From Expo to Encore, the experience never stops.”

The newly announced headliners bring decades of chart success and fan-favorite hits to Birmingham:

• Jake Owen — Jake Owen is gold and platinum-selling recording artist with 10 No. 1 singles, and more than 2.5 billion U.S. on-demand streams.
• Eli Young Band — Multi-platinum group known for four No. 1 hits and ACM/CMA Award-winning success
• The Oak Ridge Boys — Legendary group with 17 No. 1 hits, Grammy Awards, and more than 41 million albums sold

Festival organizers emphasize that this announcement represents only the beginning of the lineup rollout, with additional performers, attractions, and festival experiences still to come.
Field & Stage Music Fest also arrives during a milestone moment as the nation approaches the celebration of America’s 250th anniversary, with organizers planning to honor veterans, patriotism, and the traditions that connect the country music and outdoor communities.

Events at the BJCC provide the community with a variety of programming that showcases a wide spectrum of entertainment content, points of view and opinions.  The entertainment content, views and opinions expressed in these works or performances are solely those of the performer, artist or producer and do not necessarily reflect the values or opinions of the BJCC.